Privacy Policy

Last Updated: 22/06/2026

1. Who We Are

Seaside Escapes Bridlington Ltd, Bridlington Seaside Escapes Ltd, and Bridlington Beach Apartments Ltd. ("we", "our", "us") operate a website that allows guests to view and book holiday accommodation in Bridlington, East Yorkshire, United Kingdom.

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect and process the following information:

• Name

• Postal address

• Email address

• Telephone number

• Booking details

• Payment information (where applicable)

• Communications sent to us

• IP address and device information

• Website usage information collected through cookies and analytics tools

3. How We Collect Information

We collect information when you:

• Browse our website

• Submit an enquiry

• Create an account (if applicable)

• Make a booking

• Subscribe to marketing communications

• Contact us by email, telephone, or online forms

4. How We Use Your Information

We use personal information to:

• Process and manage bookings

• Communicate regarding reservations

• Respond to enquiries

• Provide customer support

• Comply with legal obligations

• Prevent fraud and maintain security

• Improve our website and services

• Send marketing communications where you have consented or where permitted by law

5. Legal Basis for Processing

We process personal data under one or more of the following legal bases:

• Performance of a contract

• Compliance with legal obligations

• Legitimate business interests

• Your consent

6. Sharing Your Information

We may share your personal information with trusted third-party service providers where necessary to operate our business and provide our services, including:

• Guesty, our property management and booking platform provider

• Payment processing providers

• Website hosting and IT service providers

• Professional advisers such as accountants, insurers, and legal advisers

• Government bodies or regulatory authorities where required by law

All third-party providers are required to process personal information securely and in accordance with applicable data protection laws.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

10. Marketing Communications

We may send marketing emails regarding holiday accommodation, special offers, promotions, and other relevant information where you have consented to receive such communications or where otherwise permitted by law.

You may unsubscribe from marketing communications at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

11. Cookies and Analytics

Our website may use cookies and similar technologies to improve functionality, analyse website traffic, and enhance the user experience.

We may use Google Analytics or similar analytics services to collect anonymous information about how visitors use our website. This information may include pages visited, time spent on the website, device type, and general geographic location. The information collected helps us improve our website and services.

You can manage cookie preferences through your browser settings. Where required by law, we will request your consent before placing non-essential cookies on your device.

12. Booking Platform Provider

Bookings made through our website are processed and managed using Guesty, a property management and booking platform. Guesty processes personal information on our behalf and maintains measures designed to comply with applicable data protection legislation, including UK GDPR requirements.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

14. Contact Us

If you have any questions regarding this Privacy Policy or how we handle personal data, please contact us using the form below.